Ad Analysis: Clorox Toilet Bowl Cleaner
The Saga of Sniffer and Sheepish.
by Meredith Pinault
The Product: Clorox Toilet Bowl Cleaner
Seen On: Every commercial break during FOX morning news, 6am-7am
The Adline:"What does your toilet say about you?"
The Characters: Sniffer, an ambiguously-aged white female who is visiting the house of Sheepish, a slightly-older white female.
The Plot: Sniffer enters the bathroom of Sheepish, who is watching from the hallway with anxious eyes. Perhaps there have been "problems" in the past. Sniffer contemplates the seemingly innocuous commode, takes a few whiffs and immediately looks disgusted. She backs away from the bathroom to the great consternation of Sheepish, who can only assume that Sniffer inhaled fumes so noxious that she dare not bare her ass to them.
Sheepish frets about what she should do; how will she ever fit into normal society if her toilet smells like a toilet? Luckily, the good folks at Clorox, manufacturers of households products that make people's lives easier, healthier and better, and that cause allergies, asthma, birth defects, cancer, central nervous system damage, infertility, learning disorders, and miscarriage have developed a surefire way to combat toilet smells: A toilet cleaner. Sheepish's prayers are answered. She can now clean her toilet with total peace of mind.
For some crazy reason, despite the incident during the last visit, Sniffer returns to Sheepish's home, and magnanimously gives the bathroom a second chance. She enters the bathroom, and this time there are animated colorful flowers emanating from the toilet bowl. Sniffer smiles in relief and enters the bathroom. Sheepish rejoices. Thanks to Clorox, the commode smells hygenic enough to accept bodily waste.
--2005